About Telluride Outside
In 1984, Bill White launched his first commercial rafting trip on the San Miguel. Telluride Outside was born a rafting and fly fishing company, with operations on the Gunnison and San Miguel rivers. A true outdoorsman, Bill acquired more permits and proceeded to build Telluride's original home-grown guide service. 4-WD tours, mountain bike tours and snowmobile tours were added to rafting and fly fishing. In the early 1990's Telluride Outside rented Jeeps and, for a short period, operated a full service snowmobile dealership.
Longtime local Todd Herrick bought Telluride Outside in 1995. Herrick, himself a diehard riverman, created a much needed basecamp for the company's multi-day float trips. Gunnison River Farms became the hub of the company's Gunnison guide service. By the year 2000, the Herrick family was spending much of their summer in the orchards at Gunnison River Farms. Late that year, he decided to sell the Telluride summer guide services to make more time for his family and farm.